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Armand Basi in 1999 launches its first fragrance, the men’s cologne Basi Homme, is a crisp yet rich aromatic fragrance that is perfect for casual wear. The companion women’s perfume, Basi Femme, is also suitable for casual wear and is a fruity floral with woody notes. Other men’s colognes include Armand Basi which is a romantic woody and spicy scent and Armand Basi In Blue which is elegant, modern and sophisticated with warm wood notes yet still surprisingly crisp. Women’s fragrances include Armand Basi In Red which is a floral, woody scent that has a kick of spice to give it crispness and the sensual and sparkling Armand Basi Lovely Blossom with its citrusy florals.