Lolita Lempicka
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Lolita Lempicka launched its first fragrance in 1997, signature Lolita Lempicka for women (known today as Lolita Lempicka Le Premier Parfum). A complex floral-fruity-gourmand, with a pronounced note of licorice and sweet praline in the base, packaged in a beautiful and whimsical apple-shaped flacon, the fragrance was an immediate best-seller and the brand's fragrances soon were getting more attention than their fashions. Lolita Lempicka launched its first men's fragrance, Lolita Lempicka Au Masculine, in 2000.